Questionnaire - WebAdaptive

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Website Design Questionnaire

This questionnaire is designed to gather important information about your business, your goals, and what you envision for your site.

Your thoughtful answers will help me prepare effectively for our upcoming discussions. Please take your time, and don’t hesitate to be detailed – the more information you can provide at this stage, the more productive our collaboration will be.

Business Goals & Success Metrics

What are your company’s objectives and how will we measure a successful website?

What Do You Want Your Website to Do?

Pick the top 1 or 2 things your new site must accomplish.

What's the main goal for your new website?(Required)

Get more sales or orders

Collect contact info from potential customers (e.g. email sign-ups, inquiry forms)

Show examples of our work or projects

Share helpful articles, guides or resources

Let visitors book appointments or meetings online

Help more people learn about our brand and mission

Create a private area for members or partners

Other (please describe):

About Your Organization

Tell us the basics so we can tailor your site to fit.

Name of Your Organization(Required)

What You Do(Required)

In a couple of sentences, describe your main products or services. Examples: • “We sell organic pet food across the U.S.” • “We help accountants manage taxes using our software.”

What Matters Most to You(Required)

What values guide how you run your organization?

What Makes You Different(Required)

Why do customers pick you over others? Examples: • “We deliver orders within 24 hours.” • “We offer free support by phone anytime.”

Anything Else We Should Know?

Stories, milestones or awards you’d like to highlight? Examples: • “Family business since 1985.” • “Voted Best Local Service three years in a row.”

Target Audience

Who are your ideal visitors? Let’s define their needs and motivations.

Who Are They?(Required)

Describe the main groups you want on your site (their job, industry, location). Examples: • Project managers in engineering firms across the country who need reliable suppliers • Marketing directors at mid-size tech companies in North America looking for content services

What Do They Want to Do?(Required)

List the top 1–2 tasks or goals they have when they arrive. Examples: • Download product specifications and request a quote • Schedule a demo or speak with sales

What Information Helps Them Most?(Required)

Which pages or content will answer their biggest questions?

How Tech-Savvy Are They?(Required)

Choose the option that fits best:

Comfortable with advanced features (live chat, dashboards)

Prefer a very simple site (clear menus, basic forms)

Other: (please describe):

Brand Identity & Visual Direction

What look, feel, and tone best represent your brand?

Your Brand Identity

Brand Personality(Required)

If your organization were a person, which 3–5 words describe them?

Friendly

Professional

Modern

Traditional

Innovative

Reliable

Approachable

Expert

Playful

Elegant

Simple

Bold

Caring

Energetic

Calm

Other: (please describe):

Existing Brand Materials(Required)

Do you already have any of these?

Logo, colors, and fonts (full set)

Logo only (need colors & fonts)

None (need help with all)

Websites You Like

Share up to three sites and what you like about each:

Websites You Like URL 1:(Required)

Websites You Like Likes 1:(Required)

Websites You Like URL 2:

Websites You Like Likes 2:

Websites You Like URL 3:

Websites You Like Likes 3:

Websites to Avoid

Share sites you don’t like and why:

Websites to Avoid URL 1:(Required)

Websites to Avoid Dislikes 1:(Required)

Websites to Avoid URL 2:

Websites to Avoid Dislikes 2:

Competitor Websites

Who are your main competitors? What do you like or dislike about their sites?

Competitor Websites URL 1:(Required)

Competitor Websites Likes/Dislikes 1:(Required)

Competitor Websites URL 2:

Competitor Websites Likes/Dislikes 2:

Content Strategy & Site Structure

Which pages and key messages will you publish to support your goals?

Main Pages & Sections(Required)

Which parts should your site include? Pick any that apply or add your own.

Home

About Us

Services or Products (list each below)

Case Studies or Portfolio

Resources & Downloads (guides, white papers)

News or Blog

Events or Webinars

Careers

FAQs

Team & Leadership

Testimonials or Reviews

Client or Partner Portal

Customer Login

Other:

What You Already Have(Required)

Check all materials you can share for the new site.

Written text for key pages (About Us, Services descriptions)

High-quality logo files

Photos (team, office, products, projects)

Videos (demos, interviews, tours)

Product/service details (features, pricing)

Case studies or project summaries

Customer testimonials or feedback

Articles or blog drafts

Downloadable files (guides, checklists, reports)

None yet – we need help creating content

Other (please describe):

How Often Will You Update?(Required)

When will you add or change content?

Weekly or multiple times a month

Monthly or every few months

Rarely – most content stays the same

Not sure yet

Key Visitor Actions & Site Features

Choose the main visitor actions and the site features you need.

Top Visitor Actions(Required)

Choose the 1–2 things you most want people to do when they visit.

Request a quote or consultation

Buy a product or pay for a service online

Download a brochure, guide, or price list

Book an appointment, reservation, or demo

Create an account or log into a private area

Watch a video or webinar

Share pages on social media

Other (please describe):

Needed Features & Integrations(Required)

Let me know which of these your site will need.

Online store (shopping cart + payment processing)

Blog or news updates

Email sign-up forms (e.g. Mailchimp, Constant Contact)

Contact or inquiry forms

Integration with other tools (CRM, booking system, accounting software)

Private member or client login area

Forum or community discussion area

Live chat support

Multi-language site

Site search (to help visitors find content)

Interactive map (locations or service areas)

Events calendar or booking system

Photo galleries or project showcases (with filters)

Accessibility features (for users with disabilities)

Other (please describe):

Additional Requests & Must-Haves

Any other ideas, constraints or “nice-to-haves” I should factor in?

Is there anything else at all you'd like to tell us?

Phone

This field is for validation purposes and should be left unchanged.